VM HISTORY

Visual Merchandising has got its roots in a deep past when people started selling their goods and products at fairs and markets. Then, in the 19th century, huge drug chains such as Marchall Field & Co. moved their businesses from the wholesale to the retail business, exposure of their products really needed to gain more interest from consumers. Previously, the arranging techniques, which had been using in the shop windows, were often applied to enhance the attractiveness of the merchandise, but during the 19th century the aesthetic design used in the shop windows began to apply into the interior of the retail store.

In the 19th century a poster, a predecessor of billboards, was created, the founder of which was the French  impressionist Henri de Toulouse-Lautrec, who with his posters attracted customers to the Moulin Rouge.

  In the 20th century, the displays of shop windows were designing by artists such as Salvador Dali and Andy Warhol. At the beginning of the 21st century, these arranging techniques and practices became a separate discipline and a science called Visual Merchandising. Nowadays, Visual Merchandising is one of the main tools for sales promotions and a support of business, that is widely used to attract customers and increase sales.

VM is worth behind billions of dollars of increased turnovers of many successful companies, and its rules can be applied to any product or service.
 
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